Our research DNA and strategic approach led us to extensive research in the food industry and the engagement of numerous restaurant owners and potential guests. The "Restaurant Week" concept was missing from the Greek culinary scene and it was the perfect platform for our client to create meaningful connections both with its customers and the restaurant sector at a B2B level. Dine Athens Restaurant Week was born and TOPOSOPHY brought it to life end-to-end from concept development and branding to restaurant engagement & relations and customer experience curation.
Build on the event's reputation and legacy as the top culinary event in Athens and remain consistent with its prized characteristics.
Utilize various channels and platforms to increase overall coverage by engaging with Google Search, Performance Max, YouTube, Meta (Facebook & IG ), TikTok, and influencers.
Integrate several one-of-a-kind experiences from masterclasses to Michelin star nights.
Create awareness and increase Mastercard card usage in restaurants.
Offer exclusive benefits and experiences for Mastercard cardholders throughout the event.
Expand the network of affiliated restaurants & partner companies.
What are the secret ingredients that make a concept not only succeed but also become an institution for the city's food scene? Dine Athens Restaurant Week gets better and better every year, always upgrading its unparalleled mix of fine dining experiences and exclusive gastronomic events and happenings.
3 weeks full of taste in a city-wide immersive experience
Fixed price menus of 15€, 30€ and 60€, and 80€ for Michelin-starred restaurants
10+ exclusive parallel events, available only for Mastercard cardholders
100+ of the best restaurants taking part
360° dedicated marketing campaign in coordination with all partners and sponsors
Creation of branded website (dineathens.gr)
Dine Athens Restaurant Week has grown to be the biggest and most established culinary event in the city. In 2023, the 7th year of Dine Athens, the impressive participation of the Athenian foodies was bigger and better than ever since 2019:
Dine Athens customers
overall campaign impressions
Total menus sold in Dine Athens Restaurant Week since 2016
Increase to the restaurant turnover during the 2023 event, compared to previous weeks
Clients who used Alpha Bank Mastercard cards for their Dine Athens 2023 experience